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We leave our egos at the door. We wear our hearts on our sleeves. We’re a melting pot of cultures and ideals. We believe that good advertising is its own PR. We love being a part of the Denver ad community. We relish every creative challenge, big or small. We’re Amélie Company.
Colorado State Patrol 3D Billboard Launched with Media Outreach from Amélie PR Team
The 3D billboard is the final part of a campaign Amélie developed for CSP’s Ticketing Aggressive Cars and Trucks (TACT) initiative to reduce accidents and fatalities due to aggressive driving. The campaign targets cars and passenger vehicles as well as truckers themselves and helps drivers consider their driving behavior and educate them on the dangers of aggressive driving around trucks. At the installation, media were invited to see the unique creative and interview Creative Director Paul Suggett about the genesis and execution of the idea.
Colorado State Patrol TACT Billboard Campaign
The Colorado State Patrol wanted to call attention to the dangers of driving aggressively around commercial motor vehicles. Our target audience was the typical mid-twenties male commuter who considers himself a good driver, but is actually a menace. We stayed away from scare tactics and instead created a graphic, bold campaign that used language familiar to our target and that would be very memorable to the audience as a whole.
Keeping Bikers Protected With New Ad Campaign
The Colorado Department Of Transportation (CDOT) came to Amélie with a challenge; create a campaign that gets bikers to wear helmets and safety gear. Using photos of real Harley bikers from Colorado, the campaign brings to light the kind of drivers that bikers actually share the road with. In turn, the bikers wearing helmets and leathers become the heroes of the campaign, empowering them rather than wagging the finger and saying “do what we say, or else.” Tactics include billboards, gas station window clings, print ads and gas pump toppers.
Amélie Celebrates Break a Guinnes World Record Day
Marshmallows are the key to immortality. Whether you stuff them in your nose, your mouth, your ear or even your dog’s ear, breaking a Guinness World Record, with marshmallows or anything else, guarantees your place in history. Try breaking these: Most number of marshmallows in open mouth: 18. Most marshmallows eaten in one minute: 24. Longest marshmallow nose blow: 4.96 meters
CSU Pueblo Lightrail Outdoor Ad
Part of an outdoor campaign, Light Rail posters for CSU-Pueblo targeted students at select Denver metro community colleges with the message - transferring to CSU-Pueblo is easy.
Latest Amélie News
Experiential Marketing Introduces Outlast Technologies to New Group of Key Influencers.
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On Amélie's Radar
Ads that Win Awards Are 11 Times More Effective
It’s the kind of news that has creative ad agencies around the world applauding. A report from IPA, a trade organization representing agencies, examined 213 case studies of advertising over the last eight years. The results show that award-winning ads outperform other ads by a factor of 11. "Creatively awarded campaigns are a more reliable investment -- they achieve greater effectiveness levels," said Peter Field, the author of the report. For the complete story, click here. (Source: Ad Age, July 2010).
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