DENVER, CO – March 2, 2007 – Amélie Company, a Denver-based advertising, public relations and marketing agency, announces the company has been retained as the agency of record for the Credit Union Association of Colorado and the Credit Union Association of Wyoming.
Amélie Company was selected as the advertising agency for the joint Colorado / Wyoming credit union branding campaign. The campaign, which is scheduled to publicly roll out later this year, is geared toward educating Colorado and Wyoming consumers about their financial services options.
“This was a very intensive proposal process,” explained John Dill, President and CEO of both the Colorado and Wyoming Associations. “Amélie Company’s response to our request for proposals was impressive. They presented insightful research along with a strategic plan for brand development…not simply providing us with a presentation of their creative abilities.”
Amélie has served a number of credit unions, including spearheading the branding campaigns for Jeffco and Westerra credit unions. “Amélie Company understands the credit union industry and the challenges we face,” said Karen Morgan, the Associations’ Senior Vice President of Marketing & Communications. “They have no shortage of ideas about how to help increase awareness of credit unions.”
Robin Ashmore, agency principal and account supervisor, commented, “This is a huge win for us. It was evident throughout the entire selection process that this branding campaign is extremely important to the credit unions of Colorado and Wyoming. We are so proud and privileged to take on this assignment and are looking forward to a productive, collaborative relationship.”
About the Credit Union Associations of Colorado and Wyoming
The Credit Union Associations of Colorado and Wyoming are the trade organizations representing 144 Colorado credit unions, 33 Wyoming credit unions, and more than 1.7 million credit union members in both states. Each credit union, operated under state or federal regulation, is a member-owned, not-for-profit financial institution that returns its profits to each of its members in the form of better interest rates and lower fees and/or increased services. Based in Arvada, Colorado, the Associations serve and support credit unions and their members through legislative advocacy, media advocacy, education and training and operational consulting. For more information, please visit www.colocu.com .
About Amélie Company
Amélie Company is a full-service advertising, public relations, marketing and interactive agency based in Denver, Colorado. The agency helps local, national and international companies to communicate effectively with their audiences, create presence, generate opportunities and produce positive, quantifiable results. Orange is Amélie’s new set of online products that simplifies the complexity of interactive marketing. Amélie’s client roster is diverse, consisting of companies in financial services, broadcast media, technology, higher education, restaurant and entertainment industries and the sports manufacturers field. More information can be found on www.ameliecompany.com .
