Amélie Company Searches for Trendiest Cupcake in Denver:
Hosts Gourmet Bake Sale to Benefit Local Charity

Denver, CO – November 16, 2007 – Amélie Company, a Denver-based advertising, public relations and marketing agency, announces the agency is hosting the first annual “Trendy Cupcake Bake Sale for Charity” to benefit Share Our Strength’s Operation Frontline Colorado.

Inspired by the popularity of high-end gourmet cupcakes on the east and west coasts, Amélie Company has launched a search for the most trendy cupcake in Denver. The idea is to encourage a friendly competition between local bakers and raise money for a local charity. Art Director Anita Ashfield-Salter explains, “Cupcakes are all the rage in places like New York and L.A. Store-front bakeries dedicated to cupcakes are sprouting up all over major metropolitan areas, but the craze is just starting to catch on here.” The design team at Amélie wanted to bring some of that trendiness to Denver by creating an outlet for local chefs to showcase their talents. Ashfield-Salter continues, “Once we started researching charities, we discovered that Share Our Strength hosts a nation-wide bake sale so it seemed like a perfect fit. They’re doing amazing work to try to end hunger.”

A baker’s dozen or so local pastry chefs will be donating cupcakes for the bake sale and competition coming up Thursday, December 13, 2007, in the lobby at 1670 Broadway, downtown Denver. “We recently marked the agency’s 5th anniversary and decided that the best way to celebrate our success was to pay it forward and do something to benefit others in our community,” commented Robin Ashmore, Amélie Company principal. “The idea of a bake sale seemed like a tasty way to get everyone in the agency involved. If we can raise awareness and money for a local charity - and have a great time doing it - then it’s a homerun for everyone.”

What:  Amélie Company’s “Trendy Cupcake Bake Sale for Charity”
When: Thursday, December 13, 11am – 4pm
Where: 1670 Broadway, between 16th & 17th in downtown Denver

A panel of cupcake aficionados will participate in the judging process. Cupcakes will be scored on such areas as taste, cool factor and overall presentation. Jessica Rayfield, pastry chef at WaterCourse Bakery commented: “There is definitely a friendly underground spirit of competition between Denver's independent restaurants and bakeries. I am anxious to show off what we do at WaterCourse and see what the other competitors come up with.”

All proceeds benefit Share Our Strength’s Operation Frontline Colorado and will fund nutrition education programs for at-risk kids and their families. Ruth Stemler, Director Operation Frontline Colorado, added, “97% of the money needed to keep our program going is raised locally so we’re thrilled for the support Amélie is giving us.” For information on Amélie Company’s “Trendy Cupcake Bake Sale for Charity”, please visit cupcrazed.com. The trendiest cupcake in Denver will be revealed at the bake sale on Thursday, December 13, 2007.

About Share Our Strength’s Operation Frontline Colorado
Share Our Strength’s Operation Frontline is a ground-breaking nutrition education program that helps families by teaching them how to prepare healthy low-cost meals and receive the most nutrition from a limited budget. Since 1993, the program has utilized the strengths of professional chefs, nutritionists and financial advisors in roles as volunteer instructors, teaching classes for adults, teens and children living on low incomes. For more information please visit strength.org/what/operationfrontline or call the local office at 303.892.8480.

About Amélie Company
Amélie Company, a French-American advertising and PR firm, opened its doors in downtown Denver, Colorado, in 2002. As a full-service creative agency, Amélie’s offering consists of integrated advertising, public relations, marketing and interactive strategies. Different cultures, languages, attitudes and lifestyles create a distinctive environment for helping local, national and international companies to communicate effectively with their audiences, create presence, generate opportunities and produce positive, quantifiable results. Orange is Amélie’s new set of online products that simplifies the complexity of interactive marketing. Amélie’s client roster is diverse including financial services, aviation, architecture, broadcast media, technology, higher education, restaurant and entertainment industries and the sports manufacturers field. More information can be found on www.ameliecompany.com.