Denver, CO – February 21, 2008 –Amélie Company, a Denver-based advertising, public relations and marketing firm, announces the company has been selected as agency of record for Oogie’s Gourmet Popcorn to develop a brand identity and public relations campaign.

Amélie Company was selected to develop new creative concepts and messaging coupled with an integrated public relations campaign for Oogie’s, an upstart gourmet popcorn company based in Denver, Colorado. “Amélie really wowed us with their proposal,” says Eric Thier, president of Oogie’s Snacks. “What they were able to present to us with an extremely quick turnaround was impressive. We liked the sample creative, the ideas and the enthusiasm for our product.”

The concept development process, led by Amélie’s creative director Eric Rak and strategic advisor Bob Reimer, will rely on market research and insights. The team will critically examine several messaging ideas against target audiences, media usage possibilities and the extent to which the concept relates to the “one thing” about Oogie’s. “Oogie’s is really an exciting brand to work with,” says Reimer. “This kind of all natural, healthy snack food appeals to the cultural creative class, a consumer-savvy group of people who are driving a lot of the trends in marketing right now. To reach them we have to be clever -- the message must be simple and it better be authentic.”

Once the brand identity has been established, Amélie will develop the messaging and copy points for use in a new media and information kit, trade show booth and other collateral materials to complement Oogie’s marketing and PR efforts. Additional marketing opportunities are planned for the second phase of the campaign.

Amélie will also be conducting critical on-going media outreach to the appropriate outlets as well as creating community partnerships and organizing sampling opportunities at high-profile, well-attended events in Colorado and around the country.

About Oogie’s Gourmet Popcorn
Oogie’s Gourmet Popcorn was founded in 2005 by a small group of friends looking to provide a healthy snack alternative. Made from all-natural ingredients, without any artificial flavors or colors, Oogie’s pre-popped seasoned popcorn products use only top-grade premium popped corn and one-hundred percent corn oil to create a delicious snack that has no cholesterol or trans-fat. Oogie’s comes in a variety of unique savory flavors including Spicy Chipotlé & Lime, White Cheddar, Sun-Dried Tomato & Parmesan, Smoked Gouda, Romano & Pesto, Caprese, and Asiago & Cracked Pepper. Oogie’s is available in all 50 states, Canada, the Caribbean islands and online at www.oogiesnacks.com. To find out more, please log on to www.oogiesnacks.com or call  (303) 455-2107.

About Amélie Company
Amélie Company is a full-service advertising, public relations, marketing and interactive agency based in Denver, Colorado. The agency helps local, national and international companies to communicate effectively with their audiences, create presence, generate opportunities and produce positive, quantifiable results. Amélie employs a full suite of cutting edge design services that simplifies the complexity of interactive marketing. Amélie’s client roster is diverse, consisting of companies in financial services, broadcast media, technology, higher education, restaurant and entertainment industries and the sports manufacturers field. More information can be found on www.ameliecompany.com.