Case Studies
"Questions about whether design is necessary or
affordable are quite beside the point: design is inevitable. The
alternative to good design is bad design, not no design at all." ~ Douglas Martin
Winning isn't everything
But the effort to win is. Click here to check out the list of awards that Amélie has received over the years.
- Advertising / Design
- 2009 Solar Decathlon Event Materials
- 2009 Babolat Catalogue
- Babolat Perfect Storm
- Creede Print Ad
- CURG Annual Report
- CSU-Pueblo Postcard
- CSU-Pueblo Recruitment Brochure
- Credit Union Association of CO Billboard
- Credit Union Youth Week Ad
- CDOT Teen Driving Campaign
- CDOT Teen Driving Campaign Brochures
- NEFE Postcard
- Oogie's Billboard
- Oogie's Media Kit
- Outlast Print Ad
- Outlast Spring Print Ad
- Outlast Fall Print Ad
- Sparrow Restaurant Press Kit
- 2009 Beaujolais & Beyond Festival
- TV5MONDE Print Ad
- TV5MONDE Self Mailer
- Westerra Credit Union Billboard
- Westerra Credit Union In-Branch Posters
- Amélie Self-Promo Ad
- Web / Interactive
- Advantage Babolat Lead Generation Program
- Boca Loca Web Site
- Semple Brown Web Site
- Creede America Web Site
- CSU-Pueblo Web Site
- CSU-Pueblo Recruitment Web Site
- Credit Union Association of CO Web Site
- Sparrow Restaurant Web Site
- CSU Event Web Site
- Public Relations
- CDOT Teen Driving Campaign
- Outlast Technologies, Inc
- Babolat Grand Slam Media Event
- Cleo Parker Robinson Dance
- Share Our Strength Operation
Babolat
The company: Babolat is the oldest tennis company in the world and the hottest brand in the U.S. market.
The challenge: Babolat needed to find the sweet spot for its racquets, shoes and accessories in the U.S.
The solution: Amélie Company provided a media and public relations program to drive awareness alongside in-store, online and other targeted communications to promote products and star players.
The client says: "The bilingual and bicultural account service offered by Amélie is a reflection of our organization and a true added value. We are very happy with the work they do for us."
- Jean-Louis Boyre,
Chief Operating Officer of Babolat
CSU-Pueblo
The company: Colorado State University-Pueblo (CSU-Pueblo) is a comprehensive state university with enrollment of more than 4,000 students.
The challenge: position CSU-Pueblo as a "first choice" institution with valuable academic offerings to attract prospective students and increase enrollment.
The solution: Amélie Company developed a lead-generation program encompassing a recruitment and prospect-focused site Web site with a complementary tiered marketing program. Amélie designed a new admissions site, www.gocsupueblo.com, with the incorporation of video and interactive flash design to provide a unique perspective into the CSU-Pueblo lifestyle and academic experience. We also created a tiered marketing program to pique interest in the school, drive traffic to the Web site, and exponentially increase online applications.
The client says: "Our plan was to provide prospective students with an opportunity to 'virtually' experience CSU-Pueblo and Colorado, and to make information easy to find. I believe the new Web site does that not just by drastically improving the visual content but by emphasizing our close student/teacher interactions, our caring, open, and friendly campus environment, and the many opportunities for student development both in and out of the classroom."—CSU-Pueblo President Joseph Garcia
Credit Union Association of Colorado
The company: Credit Union Associations of Colorado and Wyoming represent the combined interests of the vast majority of credit unions of these two states.
The challenge: 18-35 year olds are not joining credit unions in the same numbers as previous generations and have an overall lack of awareness of their advantages over banks.
The solution: Launched credit union branding and awareness campaign, including TV, radio, outdoor, online, texting and grassroots communications. Presented the facts about credit unions as entertainingly as humanly possible, to appeal to Gen Y and X.
The client says: "Amélie Company understands the credit union movement and the challenges we face - they have no shortage of ideas about how to help us overcome these obstacles. We've had amazing results with the branding campaign they developed including a national-quality ad campaign that truly speaks to our target market, which is today's young, educated, hip 'iPod' generation." – Karen Morgan, Senior Vice President
TV5MONDE
The company: With headquarters in Paris, TV5MONDE is the only international French Language channel broadcasting 24 hours a day, seven days a week. TV5MONDE is present in more than 168 million households on five continents.
The challenge: TV5MONDE needed to grow a subscriber base of Francophones and Francophiles in the U.S. while competing for share of voice in a highly competitive broadcast media landscape.
The solution:Amélie Company worked with TV5MONDE and their distributors to develop a series of direct mail and online campaigns to targeted audiences in TV5MONDE's largest markets. In addition to promotions for several key events and print advertisements, Amélie creates and produces the monthly program guide that is distributed to all TV5MONDE subscribers in the U.S.
The client says: "Amélie Company brings us great creative adaptations for the U.S. market based on our existing Corporate ID, and often within very tight budgets and timeframes." – Patrice Courtaban, Chief Operating Officer, TV5MONDE USA
Outlast Technologies
The company: Outlast Technologies, Inc. is the worldwide pioneer in developing temperature-regulation technology with many applications.
The challenge: Outlast is commercializing several new technologies that will allow the company to expand application possibilities thus offering alternatives for bringing Outlast into many new industries.
The solution: Amélie Company is developing programs and campaigns that support and drive the goal of growing from niche markets into larger markets for everyday products. Amélie Company is also creating an assertive and strategic partner program and consumer awareness campaign.
The client says: "The solutions offered by the Amélie team demonstrate a clear understanding of our position in the marketplace and of our unique set of challenges. The fact that Amélie is a local, full-service agency was also appealing - we're collaborating with them on everything from marketing to branding to PR." - Heather Listoe, Sales/Marketing Director for Outlast Technologies, Inc.
