Crew
Annie
Director of Public Relations Services
I revel in the opportunity—and challenge!—of crafting a compelling news angle for my clients, answering that all-important question: “Why should anyone care?” Having spent years in radio newsrooms, I know how critical it is to create hooks that intrigue and astound the audience or punctuate a story. Whether it’s touting the benefits of Outlast® heat management technology for menopausal women, championing the need for motorcycle safety training on behalf of CDOT or illustrating how Babolat innovations can help improve your tennis game, my biggest reward is finding unique, entertaining or informative ways to educate media and influencers so they can tell an interesting story.