Benoit
Principal
While my parents were picturing me as a successful doctor, I was dreaming of working in advertising. This is the only industry I know of that consumes all of the energy I have—the energy to dive into new industries and new markets each time a client or brief rolls our way. What I like the most about my job is the versatility and diversity of subjects: One day, I get asked to help people make better food selection choices, while another day, I contribute to decreasing the number of casualties on the highway. Here at Amélie, we’re fortunate to have clients ask us to develop campaigns that make our world a better place to live.
