Crew
Robin
Principal
Possibly the best thing about working in an ad agency is the true need for 360° thinking. I’m always excited to gather around in a brainstorming session and drum up all of the possible questions surrounding a given problem. It’s not even that I need the answers; it’s more about reveling in the different angles or paths to them. I’m hoping to be surprised. It could be something from another industry, another era, or another country. There have been occasions where there is no “aha” moment. Things are exactly as they seem upon first glance—and that’s where the real creative juices start flowing: how to make something interesting out of something boring; finding the one thing people really care about; making it matter.