DENVER, CO – April 25, 2006 – Amélie Company, a Denver-based
advertising, public relations and marketing agency, announces a first
place finish for “Lovin’ The Life”, the original television commercial
created for the KBCO “Lights, Camera, Action” contest. Click here to watch the commercial.
Amélie Company answered the call for entries to create at 30-second television commercial promoting Boulder radio station, KBCO. The concept was the brainchild of Anita Ashfield-Salter, Art Director at Amélie Company. “In looking at the one thing KBCO stands for, we concurred that it’s the lifestyle,” said Ashfield-Salter. “KBCO is about great music, absolutely, but in our minds it also aligns with an active lifestyle, an appreciation of the outdoors, vibrant urban scenes, contemporary culture and a passion for live music.”
Tabor Carlton, who produced the video for Amélie, commented, “As an antidote to the linear and photographic realism of video, we opted for a storybook style featuring layers of animated graphics that pop in, out or over one another, giving the spot a fresh, playful feel.”
The radio station received hundreds of entries and narrowed the list to five finalists last week. From those five, the winner was then determined via an online poll. To watch “Lovin’ The Life”, please visit the Amélie Company website, www.ameliecompany.com.
About Amélie Company
Amélie Company is a full-service advertising, public relations and marketing agency based in Denver, Colorado. The agency helps local, national and international companies to communicate effectively with their audiences, create presence, generate opportunities and produce positive, quantifiable results. Amélie’s client roster is diverse, consisting of companies in financial services, broadcast media, technology, higher education, restaurant and entertainment industries and the sports manufacturers field. More information can be found on www.ameliecompany.com.
Amélie Company answered the call for entries to create at 30-second television commercial promoting Boulder radio station, KBCO. The concept was the brainchild of Anita Ashfield-Salter, Art Director at Amélie Company. “In looking at the one thing KBCO stands for, we concurred that it’s the lifestyle,” said Ashfield-Salter. “KBCO is about great music, absolutely, but in our minds it also aligns with an active lifestyle, an appreciation of the outdoors, vibrant urban scenes, contemporary culture and a passion for live music.”
Tabor Carlton, who produced the video for Amélie, commented, “As an antidote to the linear and photographic realism of video, we opted for a storybook style featuring layers of animated graphics that pop in, out or over one another, giving the spot a fresh, playful feel.”
The radio station received hundreds of entries and narrowed the list to five finalists last week. From those five, the winner was then determined via an online poll. To watch “Lovin’ The Life”, please visit the Amélie Company website, www.ameliecompany.com.
About Amélie Company
Amélie Company is a full-service advertising, public relations and marketing agency based in Denver, Colorado. The agency helps local, national and international companies to communicate effectively with their audiences, create presence, generate opportunities and produce positive, quantifiable results. Amélie’s client roster is diverse, consisting of companies in financial services, broadcast media, technology, higher education, restaurant and entertainment industries and the sports manufacturers field. More information can be found on www.ameliecompany.com.
