DENVER, CO – May 1, 2006 – Amélie Company, a Denver advertising, public relations and marketing agency, was selected as a Silver Award winner in the 2006 Business Marketing Association-Colorado 2006 Gold Key Awards for the design of the Outlast Technologies, Inc. overview brochure.

The 2006 Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications. Entries were judged on creativity, production/execution, selling proposition and results.  Michael Wilson, New Media Director for Amélie Company, received the Silver Award in the most competitive of the Gold Key Awards categories: Product Literature / Collateral Material - Product-Specific or Service-Specific Brochures or Catalogs.

The objective for the Outlast brochure was to provide a quick and appealing overview of Outlast® technology and its benefits, targeted at product partners/prospects, fabric suppliers, industry insiders and media. The challenge was to find a creative way to convey high-tech attributes alongside textile content, show the variety of applications and provide proofs-points for the technology.

“Outlast needed a multi-use tool with a fresh look and high-tech graphics that would effectively demonstrate how cool this technology really is,” said Heather Listoe, Marketing Manager for Outlast Communications. “Amélie Company nailed it with this design and copy. Our sales force loves the response they’ve received from customers and prospects alike”.

Robin Ashmore, Amélie Company Principal, said, “This is the first in a series of marketing projects that Amélie is developing for Outlast. Michael Wilson did a phenomenal job of answering the creative brief and concepting a brochure that has become the cornerstone of their communications materials. It’s wonderful to have the work of our creative team recognized publicly by the BMA!”

Each year Business Marketing Association-Colorado reviews and revises entry categories to ensure that Gold Key reflects current marketing trends. All entries are produced by, or for, Colorado companies. Winners were honored at the 2006 Chiave dell’Oro (Gold Key) Awards banquet on Friday, April 28, 2006. For more information about Gold Key, please visit www.bmacolorado.org.

About  Outlast Technologies, Inc.
Outlast Technologies, Inc., a privately held U.S. corporation, is the worldwide pioneer in developing phase-change materials and applications. As an innovative technology company, Outlast has launched temperature-regulating technology in apparel, footwear, bedding and accessories. Originally developed for NASA, Outlast® fibers, fabrics and coatings contain patented microencapsulated phase-change materials called ThermoculesTM, which store, absorb and release heat, providing increased comfort for consumers. For more information visit www.outlast.com.

About Amélie Company
Amélie Company is a full-service advertising, public relations and marketing agency based in Denver, Colorado. The agency helps local, national and international companies to communicate effectively with their audiences, create presence, generate opportunities and produce positive, quantifiable results. Amélie’s client roster is diverse, consisting of companies in financial services, broadcast media, technology, higher education, restaurant and entertainment industries and the sports manufacturers field.

More information can be found on www.ameliecompany.com.