September 15, 2006 – Denver, Co
– Amélie Company, a Denver advertising and PR firm, announces the
agency recently conducted the PR push and media relations efforts for a
major event on August 25, 2006 in New York City’s legendary Grand
Central Station – the Grand Slam in Grand Central.
The PR experts from Amélie Company hosted television, radio, print and online media crews who had been invited to cover this daylong tennis festival sponsored by Boulder-based Babolat, French tennis racquet manufacturer. The event was designed to build excitement for the sport of tennis and create brand awareness for Babolat. Fans were able to interact with the world’s best players including Team Babolat members Andy Roddick (2003 US Open champion), Rafael Nadal (2005 and 2006 French Open champion), Robby Ginepri (2005 US Open semifinalist), and Nadia Petrova (WTA #5) who answered questions from reporters before taking to the court (specially installed for the event) for interactive games with the public.
During the event, Amélie Company also coordinated a press conference during which Eric Babolat, President and CEO of Babolat, announced a donation of tennis racquets, valued at $20,000, to the CityParks Tennis association of New York City. CityParks Tennis provides free tennis lessons for kids between the ages of 5 and 16. Robin Ashmore, Amélie Company Principal commented, “The Grand Slam event was quite a coup for our little agency and for our client. Our efforts have resulted in over 10 million Babolat impressions with coverage on national outlets such as CNN and ESPN, major network affiliates around the country and even international broadcast outlets like L’Equipe in France.”
About Amélie Company
Amélie Company is a full-service advertising, public relations and marketing agency based in Denver, Colorado. The agency helps local, national and international companies to communicate effectively with their audiences, create presence, generate opportunities and produce positive, quantifiable results. Amélie’s client roster is diverse, consisting of companies in financial services, broadcast media, technology, higher education, restaurant and entertainment industries and the sports manufacturers field. More information can be found on www.ameliecompany.com.
The PR experts from Amélie Company hosted television, radio, print and online media crews who had been invited to cover this daylong tennis festival sponsored by Boulder-based Babolat, French tennis racquet manufacturer. The event was designed to build excitement for the sport of tennis and create brand awareness for Babolat. Fans were able to interact with the world’s best players including Team Babolat members Andy Roddick (2003 US Open champion), Rafael Nadal (2005 and 2006 French Open champion), Robby Ginepri (2005 US Open semifinalist), and Nadia Petrova (WTA #5) who answered questions from reporters before taking to the court (specially installed for the event) for interactive games with the public.
During the event, Amélie Company also coordinated a press conference during which Eric Babolat, President and CEO of Babolat, announced a donation of tennis racquets, valued at $20,000, to the CityParks Tennis association of New York City. CityParks Tennis provides free tennis lessons for kids between the ages of 5 and 16. Robin Ashmore, Amélie Company Principal commented, “The Grand Slam event was quite a coup for our little agency and for our client. Our efforts have resulted in over 10 million Babolat impressions with coverage on national outlets such as CNN and ESPN, major network affiliates around the country and even international broadcast outlets like L’Equipe in France.”
About Amélie Company
Amélie Company is a full-service advertising, public relations and marketing agency based in Denver, Colorado. The agency helps local, national and international companies to communicate effectively with their audiences, create presence, generate opportunities and produce positive, quantifiable results. Amélie’s client roster is diverse, consisting of companies in financial services, broadcast media, technology, higher education, restaurant and entertainment industries and the sports manufacturers field. More information can be found on www.ameliecompany.com.
