Bagelsaurus
We gave a bagel brand a new look, and kept its bite.
Client
Bagelsaurus
Deliverable
At a Glance
Amélie was hired to help freshen the logo, look and personality of a local (and famous) bagel shop in the Boston area.
Challenge
As with any brand evolution, the challenge is to maintain the brand recognition that has been built over time while still bringing change.
Solution
We completed a brand audit and competitive review on local bagel shops, realizing quickly that the power in the Bagelsaurus brand (beyond the product) lived in the character (the dinosaur). We updated the logo to feel current adding curves, heavier lines and a new typeface to deliver on the friendly nature of the dino. But we didn’t stop there, embracing the dinosaur, we created friends for our “Bagelsaurus” representing Treats (“Treatasaurus”) and Sandwich offerings (“Sammy”), even creating their very own coming out video.
Results
Client Quotes:
“Thank you for all your creative ideas. I didn’t realize we needed this, but it’s totally awesome and I’ll be excited to share it with our future collaborators and give our whole public facing persona a refresh!”
“The updated logo is everything I would want it to be: entirely recognizable as our logo, slightly more playful lines and font. I like all the variations too.”
“The new t-shirt featuring the special dinos is SO CUTE, as is the beanie. The logos are PERFECT and I’m excited to debut them on our updated website this year.”
